As of the census of 2000, there were 10,545 people, 4,227 households, and 2,730 families residing in the town. The population density was 1,040.1 people per square mile (401.5/km²). There were 4,757 housing units at an average density of 469.2/sq mi (181.1/km²). The racial makeup of the town was 71.72% White, 0.86% African American, 1.14% Native American, 0.45% Asian, 0.05% Pacific Islander, 22.42% from other races, and 3.37% from two or more races. Hispanic or Latino of any race were 52.43% of the population.
There were 4,227 households out of which 30.0% had children under the age of 18 living with them, 44.6% were married couples living together, 15.4% had a female householder with no husband present, and 35.4% were non-families. 30.3% of all households were made up of individuals and 11.9% had someone living alone who was 65 years of age or older. The average household size was 2.40 and the average family size was 3.00.
In the town the population was spread out with 25.0% under the age of 18, 11.4% from 18 to 24, 24.2% from 25 to 44, 23.1% from 45 to 64, and 16.3% who were 65 years of age or older. The median age was 37 years. For every 100 females, there were 91.0 males. For every 100 females age 18 and over, there were 85.7 males.
The median income for a household in the town was $25,881, and the median income for a family was $31,374. Males had a median income of $28,476 versus $18,434 for females. The per capita income for the town was $13,813. About 17.7% of families and 21.9% of the population were below the poverty line, including 29.2% of those under age 18 and 10.0% of those age 65 or over.
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