At the census of 2000, there were 9,688 people, 5,751 households, and 4,569 families residing in the city. The population density was 1,155.4 people per square mile (446.4/km²). There were 5,107 housing units at an average density of 189.2/square kilometer (489.8/square mile). The racial makeup of the city was 67.55% White, 0.58% African American, 2.86% Native American, 0.14% Asian, 0.06% Pacific Islander, 25.56% from other races, and 3.25% from two or more races. 84.38% of the population were Hispanic or Latino of any race.
There were 5,751 households, of which 35.6% had children under the age of eighteen living with them, 42.5% were married couples living together, 18.5% had a female householder with no husband present, and 31.5% were non-families. 26.2% of all households were made up of single individuals, and 9.7% had someone living alone who was sixty-five years of age or older. The average household size was 2.56 and the average family size was 3.08.
In the city the population was spread out, with 27.8% under the age of 18, 9.7% from 18 to 24, 28.1% from 25 to 44, 22.1% from 45 to 64, and 12.3% who were 65 years of age or older. The median age was thirty-four years. For every 100 females there were 95.3 males. For every 100 females aged eighteen and over, there were 94.6 males.
The median income for a household in the city was $27,144, and the median income for a family was $32,255. Males had a median income of $25,558 versus $23,177 for females. The per capita income for the city was $14,303. 21.6% of the population and 16.5% of families were below the poverty line. Out of the total population, 28.4% of those under the age of eighteen and 15.1% of those sixty-five and older were living below the poverty line.